… making website pages accessible based on … a page's textual content … keywords and phrases … their relevance, popularity and competition ….
Search engine optimization is the process of making website pages accessible based on the indexing and ranking by search engines of a page's textual content. Searching is based on keywords and phrases and optimization identifies appropriate ones based on their relevance, popularity and competition and employs a variety of metadata, page design and site organization techniques to improve the ranking of pages in search reports.
If you use the Internet to run or promote a business, nothing is more important to your success than being listed with the search engines and directories. They are your customer's tool of choice for locating web sites - outranking banner advertising and all other forms of media.
The purpose of this section is provide an overview of what search engine optimization ("SEO") is, how it works and what is essential to understand about it.
The key issues are:
- Let's begin by considering the value of the traffic generated by search engines.
- What is search engine optimization? I define SEO and set out the key concepts underlying all SEO work.
- What are the characteristics of SEO which will help you decide what you need and who can supply it?
- What does SEO consist of in terms of techniques and procedures?
In addition, you will find in this section:
- a simple framework for evaluating the ROI of SEO work;
- the limitations of SEO; and
- definitions of SEO terms.
If you have a good grasp of what SEO is, then dive right in by going to the FAQ which addresses the questions which typically arise in SEO.
To go sequentially through the pages of this section, use the next and previous links at the end of each page.
