SEO is both an art and a science requires persistence by highly trained personnel as optimization tasks are complex and time-consuming. That's why savvy marketers are outsourcing these services. A reputable SEO provider can increase your site visibility (number of page-one listings) considerably.
This page sets out the kinds of SEO projects and programs I typically undertake. Usually, they consist of all or most of the basic SEO elements. When I am called in to take over, extend or update a site's search engine optimization, only those services required are provided.
- Evaluate and recommend the SEO requirements and opportunities of your website whether it is in the planning, implementation or operational phase of its development.
- Address specific needs, phases or problems in regard to marketing your website using SEO techniques.
- Plan/execute a site launch, redesign or expansion promotional campaign.
- Provide information retrieval expertise to the design,
development, launch and maintenance of your website ("IR" is the larger
framework within which SEO works; see the Bates essay on the
links page). Examples are:
- since search engines work with text, a wide variety of site design issues (e.g., use of frames, Flash, dynamic page generation) all impact on the processing of your site's pages;
- on-site search to enable your visitors to find information once they are on your site;
- content navigation aids such as site maps, faceted classification, etc.
- Creation, editing and revisions to content copy including writing new keyword and key phrase-rich copy or changing the key phrase focus of existing copy while maintaining or improving the readability of the text. Such techniques are one of the most effective ways to obtain high rankings in spidering search engines. For competitive key phrases (i.e., those used by many sites' pages), this may be the only way to realize long-term search engine success.
- Management of site identification or naming schemes; e.g., domain name evaluation, selection, research, application, renewal and transfer.
Confusing? Not sure what stage of development you are at and what you need? Use the contact page and we can discuss your requirements over the telephone or by email. Initial consultations on requirements are without charge.
