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Articles, etc.

The links to articles and other search engine optimization material on this page are annotated to set out the reasons why they are considered to be noteworthy. The links are checked automagically each week and so if link rot has hit one of them, please let us know.

  1. Desperately Seeking Search Engine Marketing StandardsGo offsite to an external URL. is a ClickZ TodayGo offsite to the home page.Go offsite to an external URL. 2001-11-14 column by Danny Sullivan.
  2. After the Dot-Bomb: Getting Web Information Retrieval Right This TimeGo offsite to an external URL. is an essay by Marcia J. Bates in First MondayGo offsite to the home page.Go offsite to an external URL.'s 2002-09-01 issue.
  3. Search-Engine Marketing Will Boost Your BusinessGo offsite to an external URL.This link is the print version of the document. is an August 19, 2002 how-to web marketing article by James A. Ambrosio in The Wall Street JournalGo offsite to the home page.Go offsite to an external URL.'s small business site.

    In an easy to understand way, this article describes how several retailers addressed the need to make their sites accessible by using SEO techniques.

  4. How big is the Web? How much of the Web do the search engines index? How up to date are the search engines?Go offsite to an external URL., Steve Lawrence and C. Lee Giles, NEC Research Institute,

    These are some of the questions addressed by our article in Science: Searching the World Wide WebGo offsite to an external URL., 280, p. 98, April 3, 1998. … Answers to these questions impact on the best search methodology to use when searching the Web, and on the future of Web search technology. The results on this page are as of December 1997.

    The publication of the findings of their study in 1998 shocked many Internet experts because they reported that search engines were "currently lacking in comprehensive and timeliness." "The major Web search engines index only a fraction of the total number of documents on the Web. No engines indexes more than about one third of the "publicly indexable Web"."

  5. Seek and Ye Shall Find (Maybe)Go offsite to an external URL., Steve G. Steinberg, WiredGo offsite to the home page.Go offsite to an external URL. 4.05 - May 1996. This well-written essay explores the attempts we make to develop classification schemes for human knowledge and discusses how Yahoo! developed in its early days. This is an excellent introduction to the opportunities in and limitations of directories.
  6. Defining Search TechnologyGo offsite to an external URL.This link is the print version of the document., Paul J. Bruemmer, Search Engine MarketingGo offsite to the home page., ClickZ TodayGo offsite to the home page.Go offsite to an external URL., 2002-01-30. In this column, he considers the importance of GoogleGo offsite to the home page.Go offsite to an external URL. as the Internet's preeminent search engine and how it "changed the face of Internet search." The column includes a section, How Does Google Rank Web Sites? which quotes Matt Cutts, Google software engineer, in the quality is everythingThis is an onsite page link. concept.

Sites

  1. Go offsite to the Search Engine Watch website.Search Engine WatchGo offsite to the home page.Go offsite to an external URL.. This is surely the mother of search engine resource sites with a well organized collection of excellent articles, how to's and the editor of which is industry veteran, Danny Sullivan. This is an internet.com property.
  2. Go offsite to the Pandia website.PandiaGo offsite to the home page.Go offsite to an external URL. is "a site devoted to effective Internet searching with search engine news, tools and reviews. Pandia, created by a Norwegian couple and named after a Greek moon-goddess of light and enlightenment, "hopes to shed enlightenment on the complex subject of Web searching." This award winning site features a Web directory, meta search engine, all-in-one informative pages with descriptions of engines and directories, resources for search engine optimization, search engine news and a bookstore." Larry Chase (Co-Editor), Larry Chase's Web Digest For MarketersGo offsite to an external URL., 2002-06-06 issue.

    See its Search engine optimization and submission resources section.

  3. Go offsite to the Wayback Machine website.The Wayback MachineGo offsite to the home page.Go offsite to an external URL. "makes it possible to surf more than 10 billion pages stored in the Internet Archive's web archive." By providing a URL, you can find a site or pages on a site that is no longer on the web or any earlier version of a site than the one available today. There are also a number of collections on specific subjects such as September 11thGo offsite to an external URL. which are archived web sites which preserve some unique moment in our history.

Newsletters

  1. Go offsite to the WDFM newsletter site.

    Larry Chase's Web Digest For MarketersGo offsite to an external URL. is a popular and respected email newsletter which provides a dozen or so short reviews of marketing-oriented sites each week. Chase's topics include search engine marketing as well as direct marketing, copywriting, email marketing and CRM. Quoted in such august publications as the New York Times, USA Today, Wall Street Journal, Inc. Magazine, CNN, CBS and NPR. Archives by paid subscription. Highly recommended.